The yacht charter season of 2023 has been a mixed bag in Europe, with industry insiders noting a slower-than-expected growth in volume, impacted by lingering effects of Covid-19, labor shortages, and supply chain issues. Despite these challenges, there's been an increase in the popularity of sailing packages and a notable rise in the average value of rental packages, indicating a resilient market adapting to new conditions.
The trend towards early booking remains, with a considerable portion of charterers securing their sailing holidays six months in advance
Croatia has emerged as a dominant player in the global yacht charter market, capturing over 38% of yacht charter bookings in 2022, positioning it as the most popular sailing destination. This significant market share underscores Croatia's appeal to sailors worldwide, offering a diverse array of sailing experiences across its scenic coastline and myriad islands. The region's popularity is further evidenced by the high demand for various vessels, with monohulls and catamarans being the preferred choices among charterers. The trend towards early booking, with a considerable portion of charterers securing their sailing holidays six months in advance, reflects the growing preference for planning and organizing yacht charters to ensure the best experience.
Photo: Goran SafarekCroatian marinas, known for their hospitality, are gateways to exploring historic towns and landscapes
The Mediterranean region, especially Croatia, continues to lead in the yacht charter industry, with the Eastern Mediterranean, including Croatia, accounting for 50% of total bookings in 2023, showcasing a 2% increase in market share from the previous year. This enduring popularity is matched by a demand for sustainable and eco-friendly vacation options, such as cabin charters, which saw an increase in popularity.
Group sailing experiences have become popular, indicating holidaymakers' desire for communal sailing adventures
With the charter fleet expanding and Croatia recording a +1% market share in bookings versus 2022, the country consolidates its position as a premier destination for yacht charters, appealing to a broad spectrum of sailors seeking the unique blend of historical richness, natural beauty, and sailing excellence that Croatia offers.
A noteworthy trend in 2023 was the rise of flotilla cruises, mainly in Greece, but also relevant to the Croatian sailing scene. These group sailing experiences have become popular, indicating holidaymakers' desire for communal sailing adventures. Additionally, the increasing importance of booking marinas in advance due to the influx of new charter companies and additional boats has been highlighted, suggesting a more competitive and bustling environment.
Photo: BrchDiscover secluded bays perfect for swimming and sunbathing while sailing in Croatia
Croatia is celebrated for its stunning coastline and the world's largest fleet of rental boats. With over 1,244 islands stretching from Istria and Split to Dubrovnik, Croatia's richly indented coast assures sailors safety and serene sailing experiences. The variety of sailing options, from sailboats, catamarans, motorboats, and luxury yachts to mini cruisers and gulets, caters to the most demanding expectations, offering crewed and non-crewed charter options.
With over 1,244 islands stretching from Istria and Split to Dubrovnik, Croatia's richly indented coast assures sailors safety and serene sailing experiences
The appeal of Croatia's pristine waters is undeniable, with a significant increase in demand for flotilla sailing holidays and upgraded yacht quality contributing to happier customers. This trend is underscored by a shift towards more sustainable and eco-friendly vacations, with cabin charters rising in popularity.
The Dalmatian Coast's blend of historic and natural beauty further enhances the charm of sailing in Croatia. The coast offers everything from ancient cities and towns in picturesque harbors to secluded pebble beaches and lush vegetation. Whether exploring Roman ruins, tasting the exquisite black risotto in Split, or rafting on the Cetina River, Croatia provides various attractions suitable for families, couples, and larger groups.
Photo: BrchCroatia's marinas offer modern facilities and easy access to the Adriatic's beautiful islands
RealCroatia travel agency understands that truly exceptional experiences come from personalized planning with local experts, like RealCroatia's trip designers. These specialists leverage their intimate knowledge of Croatia's waters, hidden gems, and cultural highlights to tailor adventures that go beyond the ordinary. In a world where travelers seek unique, seamless experiences, the insight and customization offered by local experts are invaluable, ensuring every sailing journey is as effortless as it is unforgettable.
RealCroatia is poised to offer North American travel agents and their clients a gateway to Croatia's enchanting waters
That's why RealCroatia has recently expanded its team with a new department dedicated to yachting and sailing, headed by Gordana Abu Bakr, a seasoned Destination Management and Yachting Specialist. With over 16 years of experience in the travel industry and a Master's in Maritime Studies, Gordana is set to elevate the customer experience to unparalleled heights.
Their expertise ensures that your adventure stands apart, marrying the convenience of digital platforms with the irreplaceable value of human touch and local wisdom.
As RealCroatia navigates this new venture into yachting and sailing, it's poised to offer North American travel agents and their clients a gateway to Croatia's enchanting waters. With a focus on quality, sustainability, and digital innovation, RealCroatia aims to provide unforgettable sailing adventures in one of the world's most beautiful sailing destinations. If you are looking for a personalized trip or a business partnership, contact RealCroatia's team, and we will get back to you soon!
